A visual merchandising manager arranges a store’s items based on the brand’s identity and sales statistics. They organize products to attract clients and ease their shopping experience. They provide more visibility to products that are more likely to generate sales. They also set the appropriate lighting to enhance the products’ appearance.
The role of visual merchandising is crucial because it’s the first thing that clients see when entering the store. Some customers are usually driven by the way products are organized. You should be familiar with color theory, lighting techniques, and sales statistics.
