If you are interested in the more technical side of marketing, a position as a Salesforce marketing cloud specialist role may be for you. While most marketers are concerned with analyzing data to better position a product on the market, a Salesforce cloud marketing specialist is interested in better streamlining marketing processes internally. This role will oversee core functions of the business’s cloud CRM investment, including data management, automation, knowledge of how to build and implement modules, and marketing expertise.
Those who land jobs as Salesforce marketing cloud specialists usually have an educational foundation in semi-technical fields, such as business administration or analytics. However, an experienced marketer or salesperson can take the Salesforce training to become a marketing cloud specialist. Hiring managers will want a candidate to be technically inclined, have the right certifications, and have a strong background in sales, marketing, or business.
