Essentially, a business analyst is a researcher that evaluates previous and current business data to find interesting details that will help them improve their performance. They must gather, filter, and analyze data to develop actionable insights. Their role is to improve operations by identifying issues, forecasting trends, and providing solutions.
A Salesforce business analyst will use the platform to gather information, create reports, and keep track of sales data. They play a significant role in any organization because they can help businesses increase revenue. Salesforce offers courses and certifications to become a business analyst.