A SaaS growth specialist’s role is to evaluate the company’s growth pace and provide strategies to improve its expansion. When a user buys a SaaS subscription, they go through the following funnels:
-Acquisition
-Activation
-Retention
-Referral
-Revenue
The SaaS growth specialist must analyze interesting metrics in every stage of the user journey and provide clients with actionable insights. These reports will then be used for developing effective growth strategies. A SaaS growth specialist also oversees competitors’ activities to find useful trends in the market.
