Business-to-Business, also known as B2B, is the process of selling a product to another company. There are thousands of SaaS companies out there whose end prospects aren’t individual customers but other organizations. Some of the most popular B2B SaaS products out there are Slack, ClickUp, MailChimp, and Shopify.
As a B2B sales specialist in a SaaS company, you will be responsible for creating strategies to acquire new clients, close deals, retain talent, and develop metrics, reports, and forecast analyses. To become a SaaS B2B sales specialist, you must have a bachelor’s degree in a technical field and sales experience. This first point is crucial because, in order to sell the product, you need to understand it deeply.
