The process of selling a SaaS product on a large scale usually involves two people: the Sales Development Representative (SDR) and the account executive. The SDR gathers prospects’ contact information and sets up a meeting with them to develop initial interest.
Once they are intrigued by the product and interested to know more, they will meet with the account executive who is responsible for closing the deal. The account executive will clarify all types of doubts that prospects may have and provide them with a software demo. They will call or meet with the prospects regularly to ensure they close the deal.
