A media buyer is a marketing specialist whose responsibility is to get visibility on high-trafficked media channels. This applies to traditional marketing, such as TV, radio, or newspaper, and digital marketing, such as social media and streaming channels. They must negotiate with site owners to get the best agreement.
A positive agreement for marketing buyers means getting exposure at the right time, duration, and under budget standards. Marketing plays a huge role in a company’s lead generation efforts. This is why the media buyer role is so important in any organization.
