A digital brand manager is, as the name implies, a digitally-focused role. It’s in such high demand in the technological age due to the importance of a company’s digital image. Digital brand managers develop branding and communications throughout the digital world and are responsible for converting physical brand management and channeling it into social media. Examples of digital areas of branding include website branding, social media marketing campaigns, and SEO -search engine optimization, content/email marketing, and online events/presence. Such a manager needs a high awareness and adaptability for quickly emerging trends to continue enhancing a company’s image - content strategy, social persona development, etc.
This resume illustrates a successful digital manager. With an MBA and a crucial major in Business Analytics, the resume shows that the manager is skilled with analyses. It lists the growth of social media presence, specifically in following and revenue after implementing digital marketing plans. This shows recruiters creative capacity and emerging development in successful digital plans.
