Creative content writers create copies that require creativity and imagination. This is in contrast to more technical copies such as manuals or guidebooks. Creative content can include blogs, ebooks, advertisements, poems, etc. You must be able to think outside the box and create unique copies to thrive in this position.
Your resume should focus on your experience writing creative copies and any background in the arts or a similar field is likely to be attractive to a recruiter. Here is a sample resume for a creative content writer.