A creative brand manager is an experienced marketing professional who oversees how the brand is seen and received by consumers. The creative brand manager makes sure the brand is always reaching the right demographic. They have several duties including analyzing sales data, interpreting data on brand awareness, choosing the graphics and copywriting for the brand, and more.
To get noticed by a hiring manager for this role, you’ll need a relevant Bachelor’s degree, preferably in marketing or business. A creative brand manager is a senior role, so you’ll also need several years of experience working in marketing, advertising or PR to be considered. Hiring managers will want to see a combination of education, experience, and related technical skills like market analysis.
