A brand manager mediates the relationship between brand strategy and target audience. Just as the role involves advertising, promotion, and protecting brand integrity, it includes setting a brand strategy, executing all communication, managing the promotional budget, and reporting on product sales. A skilled brand manager maintains quality relationships with customers and employees alike while displaying high communication skills, relationship management, and perseverance.
This resume illustrates a qualified brand manager. It highlights a strong base with a B.S. in Business Administration, hands-on marketing experience, and result-focused descriptions. It effectively portrays the roles of each experience - design, positioning, and social media - which helps recruiters understand the skills included and their results - in product sales improvement and company growth.
